The partnership positions us to connect with audiences beyond automotive enthusiasts, reinforcing our commitment to excellence not just in performance racing and heavy-duty hauling but reliable car care for everyone.'

'By aligning our name with a dynamic entertainment venue, we're broadening our reach and showcasing the versatility of Lucas Oil Products. 'Lucas Oil Live represents a strategic leap forward in our brand's evolution,' said Melissa Wonser, Vice President of Marketing. With naming rights and brand touchpoints throughout the venue, Lucas Oil has a remarkable opportunity to highlight its brand to an audience with more diverse interests.

An event schedule and ticket information can be found on and on WinStar's social channels.įor Lucas Oil, this partnership signals a strong addition to the marketing strategy, building on its automotive and sports marketing efforts to connect with a broader audience. The newly opened Lucas Oil Live kicked off with shows from popular artists like Ringo Starr, Miranda Lambert, Rod Stewart and is set to feature upcoming performances by Leon Bridges, Whiskey Myers, Katt Williams and more.

Lucas Oil Live entertainment venue at WinStar World Casino and Resort